Blog.

Fueling Growth: DOOH's Results on Retail Media

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One of the hottest trends in retail marketing is the use of digital out-of-home media, or DOOH, to amplify retail media networks, or RMNs. DOOH uses digital screens and displays to reach customers near the point of sale. RMNs are platforms and channels that let brands advertise on retailers' owned and paid media by using […]
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DOOH Advertising: How Data Can Make You Stand Out

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Did you know that data-driven DOOH advertising can increase your sales by 93%? That’s what a Nielsen study found when it analyzed the impact of digital billboards on consumer behavior. Data is the key to creating personalized and relevant DOOH ads that reach and engage your target audience. Data enables you to optimize and measure […]
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Reaching New Heights: Transforming DOOH Advertising

New technologies, data, and consumer behaviors are driving a rapid transformation in digital out-of-home (DOOH) advertising. In 2024, we can expect to see DOOH become more innovative, engaging, dynamic, and effective than ever before. Global DOOH revenue will grow by 42% to almost 16.6 billion dollars by 2027. DOOH will provide more data integration and […]
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Proven Method: 5 Key Metrics for Retail Franchise Triumph

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If you own or manage a retail franchise, you understand how critical it is to select the best locations for your stores. Your business's location can make or break it, influencing sales, costs, customer loyalty, and brand image. But how do you measure the potential of a location? How do you compare different sites and […]
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POI Database 101: Everything You Need to Know Before You Buy or Build

Any business that wants to use location intelligence to gain insights and advantages must have a POI database. But how do you acquire this data? You can build your own database or buy or license one from a vendor. This is a critical decision that can impact the performance and success of your company. In […]
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Retail Data and Analytics: How to Wow Your Customers

Retail data and analytics are reshaping how brands and customers connect in 2023. With online tracking facing more restrictions and customers demanding more data privacy, brands need to smartly use data to offer attractive and relevant experiences to their customers on all channels. Customers value personalization and associate it with positive feelings that make them […]
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The Hidden Dangers of IoT and How to Avoid Them

Did you know that by 2030, there will be almost 30 billion IoT devices connected to the Internet? These devices can make our lives easier and more enjoyable, but they can also expose us to many risks and threats. How secure are these devices and the data they collect and share? What can a cyberattack […]
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How to Use Location Intelligence to Skyrocket Your Real Estate Profit

You already know that Location Intelligence is the key to successful real estate investing. In our previous article, we explored the transformative potential of Location Intelligence and how it's reshaping the way investors approach the market. But how do you make sure you’re using the right data and applying it correctly? In this article, we’ll […]
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Real Estate ROI: 5 Ways to Succeed with Intelligence

Real estate is one of the most challenging and rewarding fields to invest in. The market is constantly evolving and presenting new opportunities and risks for investors. It was valued at USD 3.14 Trillion in 2022 and is projected to reach USD 4.50 Trillion by 2030. It is expected to grow, exhibiting a Compound Annual […]
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