This week we analyzed the Asia-Pacific (APAC) region of the Location Intelligence market.
A new report published by KBV Research shows that the APAC Location Analytics market is expected to reach a market size of USD 6.1 billion by 2022, growing at a CAGR of 18.4% during the forecast period. Market expansion will be driven by small and medium-sized enterprises that will increase the adoption of location data analytic services.
In APAC, the market of geospatial analytics is led by China, Japan, India, South Korea, Singapore, and Malaysia. GeoCTRL visual map highlights remarkable location analytics companies from China, Australia, New Zeeland, and Singapore.
We can segment the APAC market into different categories. Based on application: Risk Management, Customer Experience Management, Sales & Marketing Optimization, Emergency Response Management, Predictive Assets Management, Inventory Management, Supply Chain Planning & Optimization, Remote Monitoring, and others.
Based on location type, there are two mains categories: Indoor and Outdoor.
Based on vertical, the APAC market is segmented into Telecom & IT, BFSI, Retail, Government and Defense, Healthcare, Transportation and Logistics, Energy & Utilities, Media & Entertainment, and others.
Based on component type, it is divided into Software (Geocoding and Reverse Geocoding, Data Integration and Extraction, Transformation and Loading, Reporting and Visualization, Thematic Mapping and Spatial Analysis, etc.) and Services (System Integration and Deployment, Consulting, Data maintenance, and creation).
Considering the current landscape, it is certain that the booming of smart devices and investments in IoT technologies are the factors that will drive the APAC Location Analytics Market expansion for the coming years. However, some factors such as lack of network infrastructure, data privacy concerns, lack of awareness, and other operational challenges and risks could delay that growth.