Data Insights For Digital Out Of Home (DooH)
Knowing how frequented a location is, will allow DooH companies to better monetize their advertising locations, both analogue and digital. Audience insights such as age, gender and interest provided by real-time data will provide advertisers with new opportunities to target the right audience at the right time with the right advertising.
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Unique Combination of Data
GeoCTRL Foortall Sensors allow to quantify the number of people that pass by POI over time and correlate this insights with third party data, like weather reports.
Targeted DooH Ads
Creating audience profiles around each POI helps DooH companies to sell ad inventory that relevant to their client industry.
GeoCTRL solutions allow to measure the effectiveness of DooH advertising to show its performance, leads and dynamically adjust campaigns.