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In-store people movement analytics: how retailers can increase their business performance

Today, retailers can benefit from technologies and tools that help to understand what drives their business. People movement tracking technologies quantify the activities in a physical store. Retailers can measure foot traffic, common customer routes through the store, “hot spots”, demographics of store visitors, and the impact of promotions and marketing campaigns on store visitation. […]
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How to use location data insights for local retail promotion

Consumers still love local retail shopping. Despite the increase of online shopping and decreasing numbers of local retail, 80% of the consumers in the DACH region claim to still enjoy shopping locally and will continue to do so in the future. But local stores are challenged to provide their on-the-go customers with new ideas and […]
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Six Trends of Christmas Shopping in 2020

We are officially in December, and Christmas is slowly approaching. What associations do you have with Christmas? Beautiful city decorations, illuminated shop windows, Christmas markets with the warm smell of Glühwein, crowded shops, last-minute gift runs for your loving ones, big family gatherings, and celebrations. Sadly, not this year. Most of the markets will be […]
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Top 5 Innovative Trends for Retails in 2021

We are close to the end of this year that has challenged “the world system”, the way we interact and do business in every sector, in every daily action. Even before the COVID-19 crisis, in the retail industry, we have seen a growth in digital technologies and Artificial Intelligence (AI). What is certain is that […]
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How can retailers survive the second lockdown?

The pandemic has caused major effects on the global economy: every sector, albeit in different ways, has suffered for its negative impact. The retail industry is not an exception. While several stores had to close their doors due to the first lockdown, others considered essential, such as grocery and pharmaceutical stores, stayed open with reduced […]
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Offline retail in 2020

There are no limits where our fantasy can bring us imagining the future of shopping. No, offline retail stores won't disappear even in 10 years. Let's imaging what can happen to retail stores in 2020. Today smart consumer technologies, like AI-powered personal assistants, different connected wearable, smart gadgets, etc, became a significant part of our […]
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