Top 5 Retail Trends: How to Stay Ahead in 2024

If you are a retailer, you know how challenging and exciting it is to keep up with the latest trends in the industry. Consumer behavior, technology, and market forces are the driving factors behind the constantly changing retail world. What works today may not work tomorrow, and what seems impossible today may become the norm […]
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How to Boost Retail Holiday Revenue with Geotargeted Ads

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Can you believe that summer has already passed us by? With October approaching its end, it's time to start thinking about the upcoming holiday season. According to a recent survey of US consumers, 50% of shoppers planned to start their holiday shopping no later than October, with 26% planning to forgo Black Friday entirely. Surprisingly, […]
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Retail Analytics: How to Balance Security and Privacy in the AI Era

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The retail industry is experiencing a profound technological revolution, with artificial intelligence (AI) and machine learning transforming the landscape. These new technologies bring immense benefits to expedite operations and enhance security, but they also raise concerns about customer privacy. As AI expands into new industries, including retail analytics, regulators are increasingly focusing on data privacy […]
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Reshaping Your Grocery Store with Retail Media Networks

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If you own a grocery store, you should focus on a phenomenon reshaping the retail industry: retail media networks or RMNs. RMNs are platforms that allow retailers to display ads to their customers while they are shopping online or in-store. This way, they can influence their purchase decisions at the moment of truth, when they […]
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How To Navigate Retail's Data-Driven DOOH Era

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DOOH and retail media are two of the most exciting and innovative trends in retail marketing today. They offer brands new ways to connect with customers in physical spaces using digital displays and interactive features. But how can brands make the most of these opportunities? The answer is data. Data is the fuel that powers […]
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Fueling Growth: DOOH's Results on Retail Media

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One of the hottest trends in retail marketing is the use of digital out-of-home media, or DOOH, to amplify retail media networks, or RMNs. DOOH uses digital screens and displays to reach customers near the point of sale. RMNs are platforms and channels that let brands advertise on retailers' owned and paid media by using […]
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Proven Method: 5 Key Metrics for Retail Franchise Triumph

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If you own or manage a retail franchise, you understand how critical it is to select the best locations for your stores. Your business's location can make or break it, influencing sales, costs, customer loyalty, and brand image. But how do you measure the potential of a location? How do you compare different sites and […]
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Retail Data and Analytics: How to Wow Your Customers

Retail data and analytics are reshaping how brands and customers connect in 2023. With online tracking facing more restrictions and customers demanding more data privacy, brands need to smartly use data to offer attractive and relevant experiences to their customers on all channels. Customers value personalization and associate it with positive feelings that make them […]
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Gain an Edge in Retail with LiDAR Technology

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The retail industry is constantly evolving, and LiDAR technology is proving to be a game changer for businesses looking to stay ahead of the curve. However, some may have concerns about the cost and privacy implications of using LiDAR in Retail. Despite these concerns, the potential benefits of LiDAR in the retail industry cannot be […]
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LiDAR: Shaping the Future of Interaction and Data Collection

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Imagine being able to see through walls, map out entire cities in 3D, and track the movement of objects with precision. This is no longer the stuff of science fiction, thanks to LiDAR technology. This powerful measurement tool uses laser light to detect the presence and distance of physical objects, delivering detailed and high-resolution images […]
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