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How to Balance Remote and In-Office Work with HR Tech

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As the work environment shifts to hybrid models, the transformative power of HR Tech evolves from a mere enabler to a dynamic agent, adapting to the changing needs and preferences of workers. This paradigm shift has sparked a debate surrounding the merits and challenges of remote vs in-office work measures. While remote work offers autonomy […]
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Local vs. Global Talent Search: HR Tech Makes the Difference

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How do you find the best talent for your business? This is a crucial question that every organization faces, as talent acquisition is the key to success in today’s competitive and fast-changing world. But finding the right talent is not easy, especially when your location, culture, and network limit you. This is precisely where HR […]
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Leveling Up HR: AI's Role in Finding the Best Talent

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It's undeniable that Artificial Intelligence has firmly established its presence within HR personnel selection processes, and its role is set to become even more profound in the near future. The evidence lies in the increasing availability of AI-based platforms designed to enhance recruitment and selection processes. AI aids HR talent acquisition by streamlining interviews and […]
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How to Boost Retail Holiday Revenue with Geotargeted Ads

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Can you believe that summer has already passed us by? With October approaching its end, it's time to start thinking about the upcoming holiday season. According to a recent survey of US consumers, 50% of shoppers planned to start their holiday shopping no later than October, with 26% planning to forgo Black Friday entirely. Surprisingly, […]
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Cross-Border Data Transfers: How to Ensure GDPR Compliance

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In today's data-driven world, companies across industries face the challenge of protecting sensitive information and ensuring privacy compliance when transferring data across borders. Additionally, while there are various regulatory frameworks governing cross-border data transfers, the General Data Protection Regulation (GDPR) of the UE sets a high standard for data protection. It has become the benchmark […]
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Geofencing: Exploring the Boundaries of Location-Based Technology

Imagine you are a shopper who likes to save money and time on groceries. However, you also want to avoid crowded stores and long queues. Luckily, you have an app from Walmart that creates a virtual geofence around your nearest store. This geofence, based on GPS technology, constantly detects your proximity to the store. If […]
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Retail Analytics: How to Balance Security and Privacy in the AI Era

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The retail industry is experiencing a profound technological revolution, with artificial intelligence (AI) and machine learning transforming the landscape. These new technologies bring immense benefits to expedite operations and enhance security, but they also raise concerns about customer privacy. As AI expands into new industries, including retail analytics, regulators are increasingly focusing on data privacy […]
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LiDAR: Redefining Mobile Technology and Beyond

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The LiDAR (Light Detection and Ranging) sensor is a technology that employs lights or lasers to precisely measure distances to both stationary and moving objects. Its origins trace back to the early 1960s at the Hughes Aircraft Company, where it was initially developed to enhance satellite tracking. Over time, NASA incorporated it into select space […]
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Geofencing for Business: How to Win and Keep Customers

What is the value of geofencing for your business and your customers? Considering that geofencing is compatible with 92% of smartphones, you can reach a larger and more diverse audience with your location-based messages. Moreover, mobile ads with geofencing have a click-through rate that is 100% higher than non-geonfenced ones. This means generating more interest […]
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Geotargeting and Geofencing Made Easy for Marketers

Businesses always look for innovative ways to connect with customers, bolster brand recognition, and drive sales. In digital marketing, geotargeting and geofencing are powerful tools to achieve these objectives by tailoring advertisements to specific customers based on location. For marketers, comprehending these advertising strategies can prove instrumental in making informed decisions that yield leads and […]
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