Battling Cybercrime with AI: Can AI Keep Up with Evolving Cyber Threats?

As we continue to see advancements in artificial intelligence (AI), it's natural to wonder if AI will become smart enough to break through cybersecurity protocols. After all, we've seen AI accomplish amazing feats, from producing works of art to generating code and even composing music. However, the answer to this question is not so straightforward. […]
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Gain an Edge in Retail with LiDAR Technology

The retail industry is constantly evolving, and LiDAR technology is proving to be a game changer for businesses looking to stay ahead of the curve. However, some may have concerns about the cost and privacy implications of using LiDAR in Retail. Despite these concerns, the potential benefits of LiDAR in the retail industry cannot be […]
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GeoCTRL AG closes seed round, Pioneering LiDAR Technologies for Advanced Location Data Analytics

20. April 2023, Zurich – GeoCTRL, a leader in Swiss geospatial analytics, is excited to announce the successful seed round closing. This milestone fuels GeoCTRL's ambitious vision to revolutionize location data analytics by integrating highly accurate LiDAR technologies into its multi-modal platform. The successful seed round comes as GeoCTRL nears the launch of LiDAR technologies, […]
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LiDAR: Shaping the Future of Interaction and Data Collection

Imagine being able to see through walls, map out entire cities in 3D, and track the movement of objects with precision. This is no longer the stuff of science fiction, thanks to LiDAR technology. This powerful measurement tool uses laser light to detect the presence and distance of physical objects, delivering detailed and high-resolution images […]
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Footfall Tracking 101: Choosing the Right Technology for Your Business

As a business owner, you have probably wondered, at least once, how many customers walk through your doors daily and how you could optimize your business operations to convert them. Have you ever heard about visitation, or footfall tracking systems? In fact, it is a valuable tool to consider. Footfall systems are increasing in the […]
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Location Intelligence: One of the fastest-growing markets to invest in 2022

As location intelligence companies continuously evolve and transform, the market value keeps expanding, opening tremendous investment opportunities. As location intelligence companies continuously evolve and transform, the market value keeps expanding. As a result, the industry is constantly searching for the best solutions to help companies in various sectors to meet customer needs and achieve business […]
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How valuable is the Point of Interest (POI) data for businesses?

Before answering how valuable Point of Interest (POI) data is, we need to take a step back for a brief overview: What is POI? How to collect POI data? What factors influence POI data quality? A point of interest (POI) is a specific point that someone may find useful or interesting. The term “of interest” […]
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SDK: What is it, and how does it work?

Whether you're an enthusiastic developer, a tech aficionado, or a marketer working with mobile app-generated Big Data, it's important at least to understand the technical side to facilitate our activities. Among the basic knowledge, it is crucial to understand what an SDK is. In this article, we will try to explain in simple and clear […]
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Bidstream location data: Is the right choice to get quality insights?

What is Bidstream Data? Bidstream data is data that is passed with a bid request. A bid request is a set of information sent by ad exchanges to the advertisers containing inventory details like: Platform number of impressions keys to user data (IP, pixels, tags, cookies). In addition, for marketing purposes, a publisher may also share […]
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How does location affect the retail industry?

We have been facing many changes in different areas of our lives. The retail industry has been forced to adapt and respond to the impact of the pandemic. Surely, many of the changes made to react to this situation will become permanent, creating what is lately being called “a new normal”. One of the keys […]
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