How valuable is the Point of Interest (POI) data for businesses?

Before answering how valuable Point of Interest (POI) data is, we need to take a step back for a brief overview: What is POI? How to collect POI data? What factors influence POI data quality? A point of interest (POI) is a specific point that someone may find useful or interesting. The term “of interest” […]
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SDK: What is it, and how does it work?

Whether you're an enthusiastic developer, a tech aficionado, or a marketer working with mobile app-generated Big Data, it's important at least to understand the technical side to facilitate our activities. Among the basic knowledge, it is crucial to understand what an SDK is. In this article, we will try to explain in simple and clear […]
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Bidstream location data: Is the right choice to get quality insights?

What is Bidstream Data? Bidstream data is data that is passed with a bid request. A bid request is a set of information sent by ad exchanges to the advertisers containing inventory details like: Platform number of impressions keys to user data (IP, pixels, tags, cookies). In addition, for marketing purposes, a publisher may also share […]
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How does location affect the retail industry?

We have been facing many changes in different areas of our lives. The retail industry has been forced to adapt and respond to the impact of the pandemic. Surely, many of the changes made to react to this situation will become permanent, creating what is lately being called “a new normal”. One of the keys […]
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Four Geospatial Analytic trends of 2021

This past year has led us to reflect on how fast the world is changing. Geospatial analytics is not an exception. “The global geospatial analytics market size was valued at $58.35 billion in 2019 and is projected to reach $158.84 billion by 2027, growing at a CAGR of 14.2% from 2020 to 2027.” – Valuates […]
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In-store people movement analytics: how retailers can increase their business performance

Today, retailers can benefit from technologies and tools that help to understand what drives their business. People movement tracking technologies quantify the activities in a physical store. Retailers can measure foot traffic, common customer routes through the store, “hot spots”, demographics of store visitors, and the impact of promotions and marketing campaigns on store visitation. […]
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12 technologies of the location intelligence space in 2021

When we talk about tracking, we are not referring to a single technology. Rather, we are talking about a convergence of different technologies that can be used to track the location and movement of inventory, people devices, objects, fleets, etc. This article presents the most used tracking technologies in a nutshell. 1. Global Positioning System […]
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Location Intelligence Map: Middle East, Africa and South America

This week, we present an overview of the Geospatial analytics market for the Middle East, Africa, and South America. The geospatial analytics market is expected to grow at an annual compound growth rate of 16.84% during 2019-2027. The Middle East and Africa region is the second-largest market for cell phones. For example, the United Arab […]
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Location Intelligence Map: Asia Pacific

This week we analyzed the Asia-Pacific (APAC) region of the Location Intelligence market. A new report published by KBV Research shows that the APAC Location Analytics market is expected to reach a market size of USD 6.1 billion by 2022, growing at a CAGR of 18.4% during the forecast period. Market expansion will be driven […]
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Location Intelligence Map: Europe

The leading countries in the European Location Intelligence market are UK, France, Germany, Spain, and Italy. The rapid expansion in business intelligence analytics and geographic information systems technology is partly due to the growth in the retail industry and partly due to the increasing use of smartphones combined with other advanced tools. However, the market […]
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