Blog.

Location Intelligence Map: Europe

The leading countries in the European Location Intelligence market are UK, France, Germany, Spain, and Italy. The rapid expansion in business intelligence analytics and geographic information systems technology is partly due to the growth in the retail industry and partly due to the increasing use of smartphones combined with other advanced tools. However, the market […]
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Location Intelligence Map: North America

The location intelligence market became one of the fastest-growing sectors over the last several years. It’s is expected to reach USD 32.8 billion by 2027. In North America, the US is the major player contributing to the overall growth of the location intelligence space. The market is dominated by a significant number of established scale-ups, […]
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The First Location Intelligence Industry Map

Today we are happy to announce that after several weeks of tedious work, we have created the series of Location Intelligence Ecosystem Maps. The maps connect the most prominent startups and companies of the location intelligence ecosystem around the world. The first virtual map of the series is organized industry’s players by regions: Europe, North […]
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How to use location data insights for local retail promotion

Consumers still love local retail shopping. Despite the increase of online shopping and decreasing numbers of local retail, 80% of the consumers in the DACH region claim to still enjoy shopping locally and will continue to do so in the future. But local stores are challenged to provide their on-the-go customers with new ideas and […]
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Six Trends of Christmas Shopping in 2020

We are officially in December, and Christmas is slowly approaching. What associations do you have with Christmas? Beautiful city decorations, illuminated shop windows, Christmas markets with the warm smell of Glühwein, crowded shops, last-minute gift runs for your loving ones, big family gatherings, and celebrations. Sadly, not this year. Most of the markets will be […]
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Top 5 Innovative Trends for Retails in 2021

We are close to the end of this year that has challenged “the world system”, the way we interact and do business in every sector, in every daily action. Even before the COVID-19 crisis, in the retail industry, we have seen a growth in digital technologies and Artificial Intelligence (AI). What is certain is that […]
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How can retailers survive the second lockdown?

The pandemic has caused major effects on the global economy: every sector, albeit in different ways, has suffered for its negative impact. The retail industry is not an exception. While several stores had to close their doors due to the first lockdown, others considered essential, such as grocery and pharmaceutical stores, stayed open with reduced […]
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Extended parental leave

Family time is one of the most precious gifts companies can give to their employees! We, at GeoCTRL, strongly believe in a diverse team with equal rights, that is why we extended the parental leave to our male employees from a couple of days to four weeks. We want to encourage people to live a […]
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Joining the battle for a post-COVID-19 positivity

The last couple of weeks have been hard for most of us. As private people, as families, but also as businesses (who feed the families). The lockdown is taking its toll. For one, it makes running a business more challenging. For some, there’s no business to be had (i.e. entertainment/events), for others, such as retailers, […]
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