Blog.

Location Intelligence: One of the fastest-growing markets to invest in 2022

As location intelligence companies continuously evolve and transform, the market value keeps expanding, opening tremendous investment opportunities. As location intelligence companies continuously evolve and transform, the market value keeps expanding. As a result, the industry is constantly searching for the best solutions to help companies in various sectors to meet customer needs and achieve business […]
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What is Metaverse: the overrated phenomenon or digital gamechanger?

On 2.2.22, the leading Swiss mobile technology provider, Adello, streamed live the 28th industry event on METAVERSE via Linkedin and Youtube for the 180 registered industry professionals.
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Innovation in the Retail Industry 2022

Hybrid shopping, innovative in-store experiences, and digital-first customer expectations significantly redefine digital transformation. The upheaval caused by the COVID-19 pandemic has flipped the industry, demanding tremendous technological advancements and innovations. Artificial intelligence and machine learning became critical in the retail world as demand for a seamless shopping experience and advanced personalization grew. Not only in […]
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New Crypto Opportunities: The case of NFT and the craziest buys!

This year, non-fungible tokens (NFTs) appear to have burst from the ether. These digital assets, which range from art and music to foods and essentials, are selling like 17th-century exotic Dutch tulips, for some millions of dollars. Are NFTs, on the other hand, worth the money—or the hype? Some experts believe they, like the dotcom mania and Beanie Babies, that are about to explode. Others feel that NFTs are here to stay and will permanently revolutionize investment.
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Exploring Top 7 Tech Trends in the Travel and Hospitality industries in 2022

No matter the size, hotels must anticipate upcoming trends as the high-tech landscape continues to advance, changing customer lifestyles and increasing demand for innovations. After an extensive analysis of the travel and hospitality industry, we collected insights on the top 7 technology innovations to accelerate your business growth.
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How valuable is the Point of Interest (POI) data for businesses?

Before answering how valuable Point of Interest (POI) data is, we need to take a step back for a brief overview: What is POI? How to collect POI data? What factors influence POI data quality? A point of interest (POI) is a specific point that someone may find useful or interesting. The term “of interest” […]
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SDK: What is it, and how does it work?

Whether you're an enthusiastic developer, a tech aficionado, or a marketer working with mobile app-generated Big Data, it's important at least to understand the technical side to facilitate our activities. Among the basic knowledge, it is crucial to understand what an SDK is. In this article, we will try to explain in simple and clear […]
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Bidstream location data: Is the right choice to get quality insights?

What is Bidstream Data? Bidstream data is data that is passed with a bid request. A bid request is a set of information sent by ad exchanges to the advertisers containing inventory details like: Platform number of impressions keys to user data (IP, pixels, tags, cookies). In addition, for marketing purposes, a publisher may also share […]
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How does location affect the retail industry?

We have been facing many changes in different areas of our lives. The retail industry has been forced to adapt and respond to the impact of the pandemic. Surely, many of the changes made to react to this situation will become permanent, creating what is lately being called “a new normal”. One of the keys […]
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