How to Use Location Intelligence to Skyrocket Your Real Estate Profit

June 20, 2023

You already know that Location Intelligence is the key to successful real estate investing. In our previous article, we explored the transformative potential of Location Intelligence and how it's reshaping the way investors approach the market. But how do you make sure you’re using the right data and applying it correctly? In this article, we’ll share 5 tips to help you optimize your data-driven decisions and maximize your returns on any property.

1. Define Your Investment Goals Clearly

You can’t paint a masterpiece without a clear vision. You need to know where you’re going before you start your journey. The same goes for real estate investing. The first step is to clearly understand what you want to achieve. Data can help you discover all kinds of things about any real estate investment. For instance, you can use data from the census, demographics, crime rates, traffic patterns, zoning laws, and more. By knowing what you want—whether it’s finding hot markets, checking out property value, or weighing risks and opportunities—you can focus your analysis and make smarter decisions for a higher ROI.

2. Gather the Right Data from Different Sources

Location intelligence is a key element for successful real estate investments. But how do you find and use the best data for your needs? First, you need to collect relevant data. Relevant data means data that tells you sentiment, popularity, diversity, sustainability, and more. These are the things that matter when it comes to any property.

Second, you need to combine this data. Combining this data allows you to see the whole picture of the local real estate market and make better investment decisions. For example, popularity data can show the demand for a property; sentiment data can show how people feel about a neighborhood; or sustainability data can show the environmental impact of a development.

Third, you should get data from various sources and cross-check for accuracy. Data from different sources could come from internal business analytics, geospatial providers like GeoCTRL, online reviews, forums, and even social networks. For instance, business information can be helpful to explore what amenities and services are nearby, geo-localized data to see the physical features of a location, online feedback on what people are saying about a property or a neighborhood, and customer behaviors to analyze how people interact with a location.

3. Analyze and Visualize the Data Collected

When you have a lot of data to work with, finding the insights that matter for your investment can be hard. That’s why another important step is to analyze and visualize your data with interactive maps and other tools. For example, if you want to invest in a new restaurant or a food delivery service in Zurich, you can use location data to map out where the potential customers are and what kind of cuisine they prefer. You can also use heat maps to compare the competition and find the best locations for your business.

Visualizing your data can help you identify opportunities, risks, and trends that might affect your investment. Besides it can also help you communicate your findings to your stakeholders in a clear and engaging way. Whether they are data experts or not, they will be able to understand your data better with location analytics.

4. Track and Evaluate Property Performance

Location intelligence can help you improve your return on investment (ROI) in real estate by giving you valuable insights into properties and markets. But how do you know if your location-based strategy is effective? You need to measure and evaluate your property's performance on a regular basis. This will help you identify what works well and what needs to be improved in your strategy.

For example, you may have different goals for your properties, such as increasing sales, occupancy rates, or customer satisfaction. To achieve these goals, you need to use the right tools and methods to collect and analyze your data. This will help you track your progress and make data-driven decisions. For instance, you can use location data to:

  • Compare the performance of different properties in multiple locations and see which ones are more profitable or popular.
  • Identify new opportunities or risks in the market and adjust your strategy accordingly.
Location Intelligence

5. Choose the Right Location Intelligence Expert and Tool

The quality and accuracy of the data are essential for making smart decisions with location intelligence. If the data are outdated, incomplete, or unreliable, they can lead to wrong conclusions and poor investments. That’s why working with a data expert can provide the best data solutions for your needs.

Our tools offer holistic data solutions for real estate businesses. With GeoCTRL, you can access, visualize, and analyze near-real-time data from various sources. It also helps you measure, price, and predict the performance of your properties based on location and customer data. Understand your market better and optimize your strategy with GeoCTRL!

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