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NFTs in Action: How Brands Implement NFTs for Points and Loyalty Programs

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According to current trends, NFT is a technology that can offer many new opportunities not only within artists or collectors but in various B2B and B2C industries. Among its strategic uses, NFTs are changing the meaning of brand loyalty. In fact brands are launching loyalty programs and using NFTs to create and distribute digital loyalty […]
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AI-GENERATED TEXT VS. HUMAN-MADE: HOW TO RECOGNIZE IT? 

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the use of AI for generating texts may have its advantages, although at the same time it may present issues
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ChatGPT: The most human Artificial Intelligence?

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ChatGPT is an AI prototype developed by OpenAI. It can very accurately simulate human language, but obviously, since it is artificial intelligence
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Web3 Community: the key to future brand strategies

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The concept of the Metaverse and Web3 has highlighted the importance of building meaningful and engaged communities.
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IoT as a Backbone of the Metaverse

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The Internet of Things (IoT) is a network that allows everyday objects like thermostats, voice-activated speakers, and medical gadgets to share and access information with one another and the outside world. Now that IoT can easily link a wide variety of physical objects to the 3D world, the Metaverse is poised to undergo a radical […]
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Web3 has arrived, The future is here!

Even if you are not familiar with the term, you have probably come across it before. From a layman's perspective, Web3 is widely understood as the third and final "phase" of the Internet. So far, about every ten years, the Internet has entered a new phase of transition from Web1 to Web2 to Web3. Interestingly, […]
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