Reaching New Heights: Transforming DOOH Advertising

New technologies, data, and consumer behaviors are driving a rapid transformation in digital out-of-home (DOOH) advertising. In 2024, we can expect to see DOOH become more innovative, engaging, dynamic, and effective than ever before. Global DOOH revenue will grow by 42% to almost 16.6 billion dollars by 2027. DOOH will provide more data integration and […]
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Proven Method: 5 Key Metrics for Retail Franchise Triumph

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If you own or manage a retail franchise, you understand how critical it is to select the best locations for your stores. Your business's location can make or break it, influencing sales, costs, customer loyalty, and brand image. But how do you measure the potential of a location? How do you compare different sites and […]
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POI Database 101: Everything You Need to Know Before You Buy or Build

Any business that wants to use location intelligence to gain insights and advantages must have a POI database. But how do you acquire this data? You can build your own database or buy or license one from a vendor. This is a critical decision that can impact the performance and success of your company. In […]
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Retail Data and Analytics: How to Wow Your Customers

Retail data and analytics are reshaping how brands and customers connect in 2023. With online tracking facing more restrictions and customers demanding more data privacy, brands need to smartly use data to offer attractive and relevant experiences to their customers on all channels. Customers value personalization and associate it with positive feelings that make them […]
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Encryption: How to Save Your Digital Assets

Are you and your business taking all the steps to secure your data and digital assets? We live in an era where technology is essential for our personal and professional lives. But this also exposes us to many risks: our most valuable data, from bank accounts to private conversations, are at risk from cyber-attacks. So, […]
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Gain an Edge in Retail with LiDAR Technology

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The retail industry is constantly evolving, and LiDAR technology is proving to be a game changer for businesses looking to stay ahead of the curve. However, some may have concerns about the cost and privacy implications of using LiDAR in Retail. Despite these concerns, the potential benefits of LiDAR in the retail industry cannot be […]
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GeoCTRL AG closes seed round, Pioneering LiDAR Technologies for Advanced Location Data Analytics

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20. April 2023, Zurich – GeoCTRL, a leader in Swiss geospatial analytics, is excited to announce the successful seed round closing. This milestone fuels GeoCTRL's ambitious vision to revolutionize location data analytics by integrating highly accurate LiDAR technologies into its multi-modal platform. The successful seed round comes as GeoCTRL nears the launch of LiDAR technologies, […]
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Cybersecurity Challenge for SMEs: Insights from Microsoft Channel Connect 2023

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At the recent Microsoft Channel Connect 2023 event, Alexander Pushkin, Chief Information Security Officer at Security Operations Center - PS Cloud Services, delivered a captivating presentation on the importance of cybersecurity for small and medium-sized enterprises (SMEs). Alexander's speech emphasized the need for SMEs to stay vigilant and proactive against constantly evolving cyber threats. This […]
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IoT as a Backbone of the Metaverse

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The Internet of Things (IoT) is a network that allows everyday objects like thermostats, voice-activated speakers, and medical gadgets to share and access information with one another and the outside world. Now that IoT can easily link a wide variety of physical objects to the 3D world, the Metaverse is poised to undergo a radical […]
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