Reaching New Heights: Transforming DOOH Advertising

New technologies, data, and consumer behaviors are driving a rapid transformation in digital out-of-home (DOOH) advertising. In 2024, we can expect to see DOOH become more innovative, engaging, dynamic, and effective than ever before. Global DOOH revenue will grow by 42% to almost 16.6 billion dollars by 2027. DOOH will provide more data integration and […]
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Retail Data and Analytics: How to Wow Your Customers

Retail data and analytics are reshaping how brands and customers connect in 2023. With online tracking facing more restrictions and customers demanding more data privacy, brands need to smartly use data to offer attractive and relevant experiences to their customers on all channels. Customers value personalization and associate it with positive feelings that make them […]
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Encryption: How to Save Your Digital Assets

Are you and your business taking all the steps to secure your data and digital assets? We live in an era where technology is essential for our personal and professional lives. But this also exposes us to many risks: our most valuable data, from bank accounts to private conversations, are at risk from cyber-attacks. So, […]
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Cybersecurity and AI: How to Protect Against Cyber Threats

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As we continue to see advancements in artificial intelligence (AI), it's natural to wonder if AI will become smart enough to break through cybersecurity protocols. After all, we've seen AI accomplish amazing feats, from producing works of art to generating code and even composing music. However, the answer to this question is not so straightforward. […]
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Gain an Edge in Retail with LiDAR Technology

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The retail industry is constantly evolving, and LiDAR technology is proving to be a game changer for businesses looking to stay ahead of the curve. However, some may have concerns about the cost and privacy implications of using LiDAR in Retail. Despite these concerns, the potential benefits of LiDAR in the retail industry cannot be […]
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GeoCTRL AG Pioneering LiDAR Technologies

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GeoCTRL AG closes seed round, Pioneering LiDAR Technologies for Advanced Location Data Analytics 20. April 2023, Zurich – GeoCTRL, a leader in Swiss geospatial analytics, is excited to announce the successful seed round closing. This milestone fuels GeoCTRL's ambitious vision to revolutionize location data analytics by integrating highly accurate LiDAR technologies into its multi-modal platform. […]
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Cybersecurity Challenge for SMEs: Insights from Microsoft Channel Connect 2023

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At the recent Microsoft Channel Connect 2023 event, Alexander Pushkin, Chief Information Security Officer at Security Operations Center - PS Cloud Services, delivered a captivating presentation on the importance of cybersecurity for small and medium-sized enterprises (SMEs). Alexander's speech emphasized the need for SMEs to stay vigilant and proactive against constantly evolving cyber threats. This […]
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AI's Impact on Data Privacy: What You Must Know

AI technology is becoming an indispensable part of our daily routine. From the intelligent ChatGPT and DALL-E to AmazonGo's hassle-free shopping experience and DeepMind's Alphafold protein fold prediction tool, AI is revolutionizing the way organizations collect, analyze, and utilize data. However, with vast amounts of data at stake, addressing concerns regarding data privacy, security, and […]
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The Fine Line of Fair Use: AI and Copyright Concerns

Generative AI has made its mark in the tech industry thanks to its ability to assist in millions of daily tasks for various personal and commercial purposes across multiple industries, like Marketing, Advertising, Communication, Education, Healthcare and more. According to data from Pitchbook, the generative AI space raised a staggering $1.3 billion in VC funding […]
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AI-GENERATED TEXT VS. HUMAN-MADE: HOW TO RECOGNIZE IT? 

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the use of AI for generating texts may have its advantages, although at the same time it may present issues
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