The Retail Industry has been growing over the past years, experiencing several tectonic shifts especially for the Fast-Moving Consumer Goods (FMCG) of the retail industry. The retail industry today is just not about the power of the supply chain but it has diverged into the importance of evolutionary changes enabled by the incremental development of technology. 

Furthermore, mass marketing of many large brands has allowed retailers to leverage the use of big data into logistical expertise. Hence advancing its analytics insights which support the shift to a shopper focus. 

In the third edition of GEOMIND Magazine, we focused on the Age of Metamorphosis in the Retail Industry. Together with Gary Hawkins, the Founder and CEO of CART (Center for Advancing Retail & Technology), we explore the Retial Industry and its technology evolution such as shoppers intelligence,  automation and digtial value creation, and lastly, the speed rules in Retial 4.0. 

The last year has changed our perception of physical and digital. In the time of uncertainty and full lockdowns, many people realized the preciousness of the freedom of physical presence, movements, travel, and human connections. On the other side, we now recognize the endless opportunities of technology and data and embrace their rapid development and use.

In the second edition of GEOMIND Magazine, we focused on Digital Out of Home Advertising (DOOH). Together with Callum Mathieson, Chief Operating Officer at Orb, an Irish digital media company, we explore the DOOH industry, its challenges, future, and how data analytics can transform it and optimize ads campaigns.