Lockdown restrictions and rapid digital transformation have generated new types of consumers with increased demands over the past two years. Furthermore, the increasingly competitive e-commerce and brick-and-mortar market compel businesses to utilize innovative technology and data-driven omnichannel strategies to thrive.
If you explore all of the possibilities that technology provides, the sheer complexity is overwhelming. For instance, Walmart entered the metaverse. Amazon continues to create more fully automated physical stores that track consumer movements and eye attention. In addition, well-known fashion companies began to offer NFT products. However, Targeting deep-tech press coverage, on the other hand, has the potential danger of neglecting something important: serving consumers now and here.
In this edition, Helia Burgunder, Vorwerk Group's Vice-President Omnichannel Europe, discusses her expertise in developing a solid innovation foundation for customer-centric retail brands, implementing omnichannel strategies, and executing data-driven analytics.